This is a great concept that I just need to share with you all. Lobby design in Stockholm has launched a company and website called Logosack where you can buy a logo by just using a few mouse clicks. I have tried this website and the logos look very professional. And for just 2000SEK per logo (approx. 200EUR or 280USD) I think they are a real bargain. The website exists only in Swedish today but will soon be available also in English.
Just during the past few months I've had several friends asking me for advice on how to create logos for their websites, small independant freelance consultancies and blogs. The cost of using a design agency to create a custom made logo is often simply too high for new founded small businesses or for bloggers, and I think this kind of service is a fantastic way to offer many more businesses and people nice looking logos for a very good price. Great idea, innovative thinking, and with a fabolous and simple execution. I might just have to buy a Logosack logo myself...
My personal thoughts, views and thinkpieces on insight, innovation, communication, consumer trends and brand development within the wonderful world of consumer marketing
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Thursday, November 10, 2011
Monday, November 7, 2011
The 11 Most Innovative Online Retailers
I got a note today from Online MBA linking to an article on their blog about the 11 most innovative online retailers. Personally I find the future of online retailing absolutely fascinating. It is amazing how names like Amazon and Ebay have carved out their space in the retail world and such strong roles in their respective markets. Consumers and especially young consumers are becoming more and more used to buying their stuff online, and as this tendency increase the traditional retailers will see their sales falling while the ones with a strong online role will grow and grow. This will certainly take longer in certain categories, while the developments in other categories will boom. Yes, it may feel a bit strange buying your shoes online the first time you do it, but when you've tried it and it works you're likely to do it again, and again. Especially if the selection and prices are better than on the high-street.
So, enjoy the read. I had never heard of some of these names before but now I will need to start to google them asap to find out more about their innovative approach to retailing.
So, enjoy the read. I had never heard of some of these names before but now I will need to start to google them asap to find out more about their innovative approach to retailing.