Pages

▼
Friday, April 11, 2014

From healthy to well'thy - insights regarding the new definition to health

›
The consumers in the rich part of the world appear to experience even growing pressure. You may think it has something to do with the confli...
Wednesday, March 19, 2014

Strategic Innovation Management

›
It’s only during the last few years that I have heard Nordic companies talk about innovation from a more strategic and business growth orien...
Wednesday, October 2, 2013

What's a trend anyway?

›
It was a few weeks back in time and it was just another morning on the tube. I was on the way to work, somewhat bored when I came across Met...
Friday, November 30, 2012

Nikon 'I am' - powerful and insightful communication

›
Today I am going to write something close to a tribute to the best advertising campaign on air at the moment. It is the Nikon 'I am'...
Wednesday, September 26, 2012

Thank you Babybjörn - the honest, innovative, life-saver brand

›
Yesterday I had one of the toughest days for a while now. Both kids are ill with colds and fever, and my little boy is also teething... A re...
Sunday, September 23, 2012

SC Johnson innovative launch with WC Duck Fresh Discs

›
My life has been upside down this year with the arrival of my baby boy. A very joyous arrival of course but also, with two little ones at ho...
Sunday, June 17, 2012

The power of signature branded products

›
This last Friday I spent a luxurious afternoon with a good friend browsing through clothing shops in central Stockholm. Of course I had the ...
Saturday, April 14, 2012

Electrolux - commitment to 'Thinking of You'

›
Yesterday I spotted a great ad by Electrolux in the newspaper - it was highlighting one of their vacuum cleaners. But instead of focusing on...
Thursday, April 12, 2012

Tesco unveils upgraded value range

›
Gosh - it certainly isn't easy to find some space to write anything these days. I am on maternity leave - now with two little kids in th...
Thursday, February 9, 2012

Philadelphia cream cheese with Cadbury chocolate - a launch with potential?

›
Today I heard about this interesting co-branding launch by Kraft Foods. It has been two years since Kraft Foods acquired Cadbury, and now Kr...