Ready-meals take a bashing!

Svenska Dagbladet reports that sales of ready-meals has gone down in Sweden due to a major wave of criticism regarding their nutritional content and, too often large number of additives such as E-numbers and food colourants. Personally I think it is fantastic that consumers learn more about food and nutrition and demand better food. However, I don't think it is fair to pass on all the criticism on the food industry. Consumers also have to take responsibility for what they at the end of the day decide to eat. If consumers want and are prepared to pay for healthy and nutritious foods and ready-meals, I'm convinced that the food industry will ensure that this is being delivered on their plates.