My personal thoughts, views and thinkpieces on insight, innovation, communication, consumer trends and brand development within the wonderful world of consumer marketing
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Friday, October 30, 2009
Create your own watch! Great idea based on need for customised goods!
Yesterday my husband told me about this fantastic idea developed by a Swedish company and brand called Few. Few has developed a 'design your own' wristwatch concept that seems really interesting. It's a simple concept (see their website)and very clever. On the Few site you can design your own watch and choose from different appealing features to make it your own, very unique piece. And the surprising thing is that it is all fairly affordable too. In a few minutes I designed my own watch due to cost only £262. That is a great price given the fact that Few appears to offer not only a customised product but a high quality product too.
I am intrigued and... very tempted to splash out on another wristwatch. However, there's one more thing that I would love to see from Few before I customise and buy my own watch. At this stage Few appears to concentrate on primarily men as their target group. This is fine but I would sure love to see a more feminine version of the Few offer! When that is in place I might just need to design my own Few wristwatch very soon.
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