Great Tesco concept

So, back from a long weekend in London and of course I had to do some London product spotting whilst I was over there. One new concept that I like a lot is Tesco Ingredients - a premium ingredient concept that entail spices, vinegars, oils and more. The nice thing about this concept is that Tesco seems to have understood one very important thing about a large proportion of food interested consumers. Those consumers do like to show off their ingredients and the ingredients are often on show in the kitchen whilst cooking for guests. So, of course those consumers want to show off nice looking ingredients. And I love the Tesco Ingredients design. I find it sparse, clean and stylish. And you can also just imagine the flavours of the products without being too obvious about flavours and spices.