Currently I'm intrigued by the thought of identifying some magic tool for 'Integrated Strategic Brand and Product Tracking'. Clever tracking is tricky - and I haven't come across a single company that have a strategic tracking systematics that's totally integrated with segmentation tools, brand platforms and strategic KPIs. And, on top of that - also cleverly reported via customised / tailored reporting systems. If anyone comes across the ultimate tracking device - do let me know!
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