Monday, November 29, 2010

Love the design by this Kiwi based company - The Collective Dairy

I absolutely love the communication and packaging design by The Collective Dairy, a New Zeeland based dairy company that one of my reader's suggested me to take a look at. You can't but adore their fresh take on dairy goods packaging design and their witty unique way of talking about themselves and their dairy products.  I can't wait to check out their products on my next visit to Aeteroa! Check out their website

Sunday, November 21, 2010

Ryanair tacky campaign - it surely put me off flight shopping...

So, yet again I forgot about my promise to 'never, ever fly Ryanair again' and started browsing their website.

Luckily this time they totally put me off shopping by their incredibly distasteful 'The girls of Ryanair' charity christmas calendar. Incredible! How low will they go?

I thought I had seen the worst from Ryanair already but there are apparently more distasteful things to come. So you guys, enjoy this cheesy ad to the left... and continue to ignore Ryanair crap and buy your flight tickets from Norwegian, Easyjet, SAS or BA...

Monday, November 8, 2010

Colgate Max White - good emo message in the functional benefit world of toothpaste

The most recent ad I've enjoyed is the recent Colgate Max White commercial that's currently running on Swedish television. The good news about it is that Colgate have found a great insight to work from and  focussed on the emo benefit of 'let the smile speak for you' rather than the functional message of 'gives you white teeth'. That's great news for Colgate and I think the Max White might have a fair chance for success in the marketplace, given the great comms being grounded on insight with substance. Unfortunately Colgate haven't trusted to share the ad on Youtube, so I cannot share it with you. But do visit their website if you want to view the ad.

Wednesday, November 3, 2010

Cadbury conceptualises more - New Bar of Plenty good example

I spotted new Bar of Plenty from Cadbury on a recent trip to lovely London. There are a couple of things that interest me with this launch and I would like to share them with you.

One thing that I find interesting is the thinking behind the concept. Why did Cadbury decide to use a prominent concept 'Bar of Plenty' and a much smaller weighting of the Dairy Milk brand?

There might be a few reasons why. For starters the marketing team might have made the judgement that  'Bar of Plenty' is very different to the Dairy Milk proposition, or, they decided that the new proposition was really not that different and could have been included under a stronger Dairy Milk umbrella but, to truly stand-out and be an effective and unique competitor on the chocolate shelves  it needed its own life, a linked but still seperated life to Dairy Milk. Interesting to follow next brand extensions!