Inside the mind of the shopper by Herb Sorensen

I'm currently reading a great book about consumer behaviour in the retail environment. Unfortunately the process of reading is rather long winding these days. Still only managed 53 pages due to constant interactions with my little one. But the insights on those 53 pages are promising indeed - and I cannot wait to learn more about the mind of the shopper. Inside the mind of the shopper is based on sound research from millions of shopping trips and clever eye-tracking studies. The 53 pages I've read have already revealed that:
- There are three typical types of Shoppers (Quick, Fill-up and Stock-up)
- Half of all shopping trips are Quick and include 1-5 products
- Single item shopping account for a whopping 16% of retail sales!

That's just a start for you guys. If I ever get a chance reading more I'll be back with more Shopper revelations.

David Aaker - definetely worth reading

Another couple of books that sit firmly on my shelves back home are:
Building Strong Brands
Brand Leadership / with Erich Joachimstahler
Brand Portfolio Management
All three great books albeit being slightly too 'American style writing' for me at times. But Aaker is definetely worth reading, he certainly has lots of knowledge and delivers great cases too.

One of my favourite books - The Brandgym by David Taylor

A very short note today to tell you about my so far favourite brand book. It's called The Brand Gym and it was written by a guy called David Taylor. I really like it because it is so hands on. David has simplified a lot of stuff - sometimes he has simplified it a bit too much for my liking... But all in all, the Brandgym is a really good and practical book for those of us who love concept development, insight and brand strategy. I also find the many cases in the book inspiring. Enjoy!