Tuesday, December 8, 2009

Premium crispbread by Leksands Knäcke

I spotted these three new crispbread products the other day and got attracted by the wholesome, earthy packaging design. I still haven't tried the products but I'm actually tempted to buy some crispbread... just because it did look rather mouthwatering and attractive. I do wonder if the product would actually deliver against my rather high expectations. Anyway, the new Leksand crispbreads are three premium line products with either Cardamom, Oats or Linseeds. And the on-pack storyline is that different crispbread bakers at the Leksand bakery have baked different breads based on recipes of their own personal liking. I do wonder if that is a bit of marketing though...? What do you think? Haven't they just stolen the idea from Göteborgs Kex and their Bageriets Bästa and applied it to crispbread? Not very original - but the products do look yummy. I think it is a perfect example of steal with pride and apply other companies great ideas to your own products if you think it will work! Just try to do the job really well!

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