Monday, May 10, 2010

Converse - insightful innovation in the shoe world

I only have one pair of Converse - a gold leather pair that I bought in London last year. After a long and cold winter they were finally rescued from the darkest corner of the closet last weekend. I wore them again - and they felt so fine! How come a pair of shoes can mean so much? Simply by being different (gold coloured leather) I feel like I've made a fairly cool and slightly individualistic choice. Or is it really an individualistic choice that makes a certain statement? How can it be individualistic when 80% of swedish women, men and kids wear Converse during the summer months? If you really want to look like everyone else you choose the white coloured version...
It's fairly pathetic - but Converse does it again. By simply adding a few new lines of colour, a few interesting new styles (that no one every buys?), liasing themselves with a few cool people (like Ozzy Osbourne who gets his own special and very unique versions) they add some new magic to their brand and become relevant again. Clever! I love my gold leather Converse...

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