Tuesday, June 15, 2010

Integrated systematics for strategic brand tracking

Currently I'm intrigued by the thought of identifying some magic tool for 'Integrated Strategic Brand and Product Tracking'. Clever tracking is tricky - and I haven't come across a single company that have a strategic tracking systematics that's totally integrated with segmentation tools, brand platforms and strategic KPIs. And, on top of that - also cleverly reported via customised / tailored reporting systems. If anyone comes across the ultimate tracking device - do let me know!

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