Wednesday, September 29, 2010

Findus understands consumer needs - launch frozen Pasta Gratin kits

Findus is creating new smart meal solutions for Swedish families who experience the 5-6pm 'hell-hour' need for quickly prepared and reasonably healthy dinner needs.

Their latest launch are two innovative Gratin dinner kits, one pasta gratin, and one Taco gratin. Home made Tacos (swedish style) are the Swedish favourite meal no. one - so perhaps this is a fairly expected move...

I was pretty pleased to see these two products by Findus. Yet again Findus shows a focus on being innovative when it comes to ensuring that consumers keep shopping the frozen categories - as fresh makes inroads also in Sweden, albeit at a very slow pace in comparison to many other, larger markets. These products are perfect for the cash-rich, time-poor families of today. And the 'cooking kit' with two seperate components that you simply mix is just a dream for mothers and fathers who want to feel like they've done some cooking (hmmm we all need to fool ourselves sometimes to feel satisfied with our role as parents...)

So, great work Findus, mums and dads are likely to shop this product if it's available and at a reasonable price. And hopefully the taste and quality will make both mums, dads and kids happy.

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