I just read that one of my favourite brands - Smoothie maker Innocent is guilty of a £9m loss for 2008. Innocent racked up the loss as sales fell by 7%, including a 17% drop in the UK during the year. And to that came one-off costs which meant that an operating loss of £1.1m for 2008 soared to more than £9m.
These news came just after figures from Nielsen showed signs of recovery in the smoothie market after a prolonged slump in the UK when e.g. PepsiCo brand PJ Smoothies didn't survive the slump and got axed...
Sales of Innocent, which this year sold a £30m stake to US soft drinks giant Coca-Cola in order to improve their investment opportunities, rose 10% in the 12 weeks to 5 September. So hopefully the bad times are over. What do you think? Will Innocent survive and continue to thrive?
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