Food retail innovation with impact - 'My Supermarket'

I discovered My Supermarket today and now I cannot stop browsing the offers on show. If only I could do online food shopping via the My Supermarket solution! It's not only clever and tempting, you get a bargain too. For a food and food innovation junkie like me I cannot get hold of myself when I see all the lovely offers from the oh so clever food retailers in the UK. Love it!