Today P&G launches an E-store to U.S. Consumers featuring P&G brands. It's called the eStore, and it is an online shopping site owned and operated by PFSweb featuring the breadth of P&G brands including Tide, Pampers, Olay, CoverGirl, Swiffer and Febreze. The eStore has been created with shopper insights to provide a premier online retail site with the goal of offering new and better ways to shop online for household, beauty and grooming products. More brands will be added to the eStore over the next year. The store also gives shoppers a forum to share feedback on their eStore shopping experiences and provide ideas to improve the site. Shoppers can also post ratings and reviews for P&G products and share tips and tricks for taking care of their family and home at the eStore.
Is this the first bold step by a consumer goods producer to try to bypass the big retail chains. Bold move that I'll follow!
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