Clever awareness building and product trial tactics - Mutti tomatoketchup

Just yesterday I wrote about the Middagsfrid offer, and me for the first time trialing their offer of (hopefully) stress free mid-week dinner solutions. The load of groceries and recipes arrived today and I was delighted not to have to think up anything to have for dinner this week. What a saviour!

A thing that surprised me though was the Mutti tomatoketchup in the load... I scanned the recipes to see where it ketchup was needed but saw nothing...Well, when turning the recipe page there was a short little notice of 'This weeks Bonus product'. This was of course the Mutti ketchup. There we had the answer, and a clever trick of Mutti and other brands to reach the Middagsfrid target group of time-starved city folks. Great way to reach out to new users through a tactic that will delight and surprise. I already look forward to receive the next 'Bonus'.