Friday, October 9, 2009

And the winner is...

So, Nielsen has announced the winner of 'Food Product of the Year 2009' and the winner is.... Procordia with Ekström Fruit Crumble!!!!
The motivation is: "Of all the new FMCG products that were launched last year Ekströms Fruit Crumble was the most successful. It is not only convenient but it also gives the consumer a sense that it's wholesomeness and honest food product. The product has fast established itself in the frozen fixture and it has created further growth to the category as a whole.
As I've said before - great work Procordia!!! You've got your consumer insights sorted with that one and I'm certainly a keen user.

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