So, Nielsen has announced the winner of 'Food Product of the Year 2009' and the winner is.... Procordia with Ekström Fruit Crumble!!!!
The motivation is: "Of all the new FMCG products that were launched last year Ekströms Fruit Crumble was the most successful. It is not only convenient but it also gives the consumer a sense that it's wholesomeness and honest food product. The product has fast established itself in the frozen fixture and it has created further growth to the category as a whole.
As I've said before - great work Procordia!!! You've got your consumer insights sorted with that one and I'm certainly a keen user.