Saturday, March 6, 2010

Arla Communication - clever use of packaging

It's Saturday morning and I'm sitting around by my kitchen table enjoying a lazy breakfast... Suddenly I realise that I'm not just sitting around enjoying my brekkie. I'm also being communicated to... In a few minutes time while I believe that my eyes have rested on the Arla milk carton I've also learnt about their latest Arla Kelda launch - a Tuscan tomatosoup. That's powerful! I'm being communicated too in my own home by the kitchen table in an engaging and non intrusive manner. I like! And Arla is also keeping it personal and interesting - via little stories and ideas of how I can make my life easier.
I'm impressed with the way that Arla communicates on their packaging. And I'm impressed that their marketing people have made the whole organisation - and particularly production and purchasing who have to deal with an increased degree of flexibility - understand the power of this kind of communication. It sure works!

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