Tuesday, July 27, 2010
Inside the mind of the shopper by Herb Sorensen
I'm currently reading a great book about consumer behaviour in the retail environment. Unfortunately the process of reading is rather long winding these days. Still only managed 53 pages due to constant interactions with my little one. But the insights on those 53 pages are promising indeed - and I cannot wait to learn more about the mind of the shopper. Inside the mind of the shopper is based on sound research from millions of shopping trips and clever eye-tracking studies. The 53 pages I've read have already revealed that:
- There are three typical types of Shoppers (Quick, Fill-up and Stock-up)
- Half of all shopping trips are Quick and include 1-5 products
- Single item shopping account for a whopping 16% of retail sales!
That's just a start for you guys. If I ever get a chance reading more I'll be back with more Shopper revelations.