Wednesday, July 21, 2010

Ramlösa - Honest water campaign

Just a short note between all those little jobs at home. Last night, between watching some telly I enjoyed seeing the latest ad by Ramlösa water again. Ramlösa is the swedish, classic mineral water brand owned by Carlsberg.

I enjoy the new communication from Ramlösa. The new Ramlösa 'Honest water' campaign is very good. The print that can be seen across Sweden is clear, to the point and delivers well on the proposition and the brand values. The TV ad also delivers the 'Honest' message well in a lightly entertaining fashion. And the 'Honest water' comms idea is also really good, a great creative idea based on the foundation of the brand itself i.e. Ramlösa brand proposition of 'naturally refreshing'. Well done Åkestam Holst, the agency behind the latest campaign.

Enjoy the ad below. For those non swedish speakers out there. It's about a guy who comes too late to work and tries to make silly excuses. Another guy shows up and says: -Sorry guys, I overslept to the first guys embarassement.

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