Tuesday, August 23, 2011

Consolidation in market research industry when Ipsos buys Synovate

I met with a research professional and good contact today and heard the interesting news today that Ipsos has announced the acquisition of Synovate. This means that Ipsos will climb the ladder to become one of the biggest three market research agencies in the world behind the likes of Nielsen and Kantar group (TNS, Millward brown).

It will be interesting to follow the next steps and to understand how these two businesses are planning to merge their respective cultures and processes into one whole, and to see what they are going to sell as their key propositions to customers like you and me...

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