Wednesday, April 27, 2011

Measuring Brand Equity

When you work with brands you sometimes need to identify the ones worth the marketing bucks. I googled the Y&R Brand Asset Valuator approach today which is a method I used years ago when working on this topic. And I came across this quite interesting slideShare presentation which worked as a useful reminder of the many different approaches out there... Some I believe to be better than others. Enjoy!

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