Thursday, November 12, 2009
Alvedon Commercial - if you're big and strong you've also got to be kind
I haven't commented on any ads recently but I just spotted this one and I just had to write something about it. This commercial is clever, memorable and likable. It's for the swedish paracetamol brand Alvedon and I like the way that the creative have so cleverly emphasised the functional benefits of Alvedon in an emotional and very sweet way. And we all know that dogs and puppies work in commercials, don't we Andrex?
It's interesting - the commercials that I've found really good recently tend to focus on headache pills... It may have something to do with those early mornings that I experience these days. See e.g. again the ad for the ibuprofen brand Ipren that I commented on some time ago.