Thursday, November 5, 2009

Willys PL chocolate - design makes it an option!

OK, so there I am doing my weekly grocery shopping. These days I am a devoted Willys fan - primarily because it is so incredibly easy to park there... Sad reason, I know - but grocery shopping has to be easy! Especially with a little baby in tow.

Anyway, during my most recent visit to Willys I spotted this upgraded design of their private label dark chocolate. I must say that this is just an amazing improvement to the dull packaging that they had before! It was an easy choice to reach for Lindt (first choice!) or Marabou Premium (pretty good too - but I hate the name Premium!) instead. But, with this design upgrade I automatically added Willys as an alternative. So, I will try Willys and... if it is good I might just become hooked. So, that is the power of great design folks!!!

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