Thursday, September 17, 2009
Air Berlin - clever campaign
The new campaign by Air Berlin is clever, it's just a shame that it just seems to be print. I haven't seen it on TV and I cannot spot it on the web either. Basically it's a cynical and very true joke about the benefit of 'no extra charge' customer service that Air Berlin offers compared to all the incredibly annoying extra fees and horrific service that their 'very cheap' competitor Ryanair offers. It's true and it's good from a competitor brand that needs to deliver a differentiated offer.