Friday, September 18, 2009

David Aaker - definetely worth reading

Another couple of books that sit firmly on my shelves back home are:
Building Strong Brands
Brand Leadership / with Erich Joachimstahler
Brand Portfolio Management
All three great books albeit being slightly too 'American style writing' for me at times. But Aaker is definetely worth reading, he certainly has lots of knowledge and delivers great cases too.

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