Saturday, September 12, 2009

First Direct - their customer service still rocks!

First Direct is a UK based bank which has something that few other companies have. They have absolutely fantastic customer service. They rise in my esteem every time I call them and I have been a customer for some time now. You would have thought that they should have messed up their customer service at least once... but no, they are a pride for their sector. And indeed, few companies in other sectors can compete with them. I think they are the best! Yesterday I felt so pleased after having talked to their customer service representative. She made me feel like an appreciated customer. First Direct does place customer service above all else and I think the UKs best bank for customer service is part of their positioning in the market. That says a lot about how important customer service is and I am sure that First Direct makes a lot of money off the back of delivering against that positioning.

I think the whole area of customer service is very very important. Companies need to ensure that they build long lasting customer relationships - not pissed off customers who walk off and talk dirty words about them. Have anyone else got a good example of a company that gives fantastic customer service? I don't think that there are that many around...

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