Tuesday, August 11, 2009

A brand that I love - Gü

In the UK I discovered Gü - a fabolous brand with magnificent products for girls like me who like their moorish yummy desserts. Let me tell you something about why this is such a marvellous brand. The story begins with James Averdieck, who is Gü’s MD. James came up with the idea of launching superbly yummy chocolate desserts when he was working in Belgium. And we all know that Belgium offers some great chocolate!

James launched Gü in the UK in 2003. And the success was pretty imminent. Today it’s estimated that a Gü dessert is eaten somewhere in the world every 2 seconds!

What I love about them? The idea was simply great - both the consumers and the retailers were ready for Gü's mix of great tasting fresh chocolate desserts from a brand that is both sweet and heart warming. And the best of all - my impression is that this brand hasn't lost it's credibility over time - it's still as yummy and sweet as when it was first launched.
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