Thursday, August 27, 2009

One of my favourite books - The Brandgym by David Taylor

A very short note today to tell you about my so far favourite brand book. It's called The Brand Gym and it was written by a guy called David Taylor. I really like it because it is so hands on. David has simplified a lot of stuff - sometimes he has simplified it a bit too much for my liking... But all in all, the Brandgym is a really good and practical book for those of us who love concept development, insight and brand strategy. I also find the many cases in the book inspiring. Enjoy!

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