I know that consumers are concerned about spending money at the moment but still, just how much insight work lies behind the massive price focus in food retail?
I want to know. All the major food retailers focus massively on lowest price and saver deals at the moment... I fear that they forget that there are loads of other reasons for the shoppers to visit their stores. How about selection, ambiance, customer service... Why not identify some insights and fab points of differentiation and then build a strong positioning against those instead of simply focussing on price and deals. Add a low (it might not have to be the lowest) price to that and you are sure to build loyalty over time.
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