Wednesday, August 12, 2009

Frebaco - new costume for a tired brand

I want to write something about Frebaco - a Swedish muesli brand that I had never purchased before simply because it just looked so incredibly dry and non appetizing (see the lower photo). But a few weeks ago I spotted this new Frebaco - with a product design that all of a sudden looks simply mouth-watering (upper picture). Good work Frebaco. This is a real lift to your brand! However, it is a real shame that your website and the rest of the product range looks so dull and dry. Have you got some good brand values in place - let us know! Tell us what your company and your brand is all about. If it's any good - let us see this in the whole product range!

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